When I first started my business, I was mirroring what all the industry leaders were doing, but
turns out when I tried their tactics I never got any business. It wasn't until the rebel in me starting yearning to break-free that I decided to go against the grain and play by my own rules.
These are the 5 business tactics that I found not only to be ineffective, but degrading and annoying! If you are trying to get new business or build your tribe with one of more of these tactics, I'd like to help you find better solutions that represent your brand in a more authentic manner. Let's work together!
1. Pop-up Opt-in Boxes:
A very annoying tactic to build your Facebook tribe or newsletter list. I see this all the time and it's got to stop! Having an opt-in box in your sidebar or a button some place where your reader can simply learn more will suffice. Turns out that most people visiting a website just want the quick answer and will move on. However, if the reader connects with YOU, he/she will be looking through your website to find out how they can learn more or hire you. Let your audience do a little searching to find what they are looking for. Give them the benefit of the doubt that they've visited a website before and knows how to find an opt-in box IF that is what they want. Refrain from this aggressive list-building tactic.
2. Hard Selling:
A sales tactic that basically undermines your audience-- acting as if they can't make a decision for themselves. Hard selling is actually insulting and frankly, rather manipulative. If you want loyal clients and customers hard-selling should NOT be a tactic you use. People don't appreciate it and if they are 'convinced' into buying something, they will usually regret it and there is nothing worse than having an unhappy client spreading their opinions about you to their friends and family. Transform your selling into good branding and your clients will naturally want to learn more, buy more, and sign up for all your products and programs.
3. Wearing a Suit:
A masculine business tactic that was once in vogue, but today, it's dated. Wearing a suit used to command attention, but today it just feels a little stuffy. Depending on what you are selling in your business, perhaps a suit is still necessary, but truly what you wear should merely be a representation of what your brand stands for. If your clothes match your brand then you are all good. When you are trying to be something you are not, it's like a stinky cologne-- no one likes that smell. Inauthenticity can be spotted a mile away.
4. Self-Promotion on Facebook:
A marketing tactic that comes off desperate when you are asking others for business. Self-promotion is necessary in small business, but telling all your friends, family, and potential clients that you have time available for a free consultation or asking them to signup for your program, just isn't effective, especially on Facebook! It makes you look like you have too much time on your hands or that you don't really know what you're doing. Inviting potential clients to an event, teleclass, or to watch your new video is much more effective. Let your products sell themselves with good branding and content. Don't have an attractive brand that solves an urgent problem? Schedule a time to chat with me.
5. Long Sales Pages:
I get it. You need a bunch of 'keyword' rich content in your ridiculously long sales pages so google can find your page and hopefully make you a ton of sales.... But is your sales page really generating the kind of sales you hoped for? Sales pages are outdated. No one likes to read and scroll down to read basically the same thing said in a slightly altered way only to have the standard, 'money back guarantee' clause, a price crossed out with a deal that expires in 24 hours, and a bunch of testimonials that you might have purchased from Fiverr.com at the end. Ditch the long sales page and just keep it simple. If what you are offering is what your customer truly needs, they will be able to decide that in a few paragraphs or a well conducted video. Save the money you'd spend on a copywriter and just be real.... SHORT about it.
"Angel Quintana is the founder, editor-in-chief of Holistic Fashionista, a brand dedicated to helping the Leading Lady look and feel impeccable as she jet sets around the world in style. She is a recognized industry leader mentoring heart-centered trendsetters of tomorrow in designing a signature system to support them on their path to success with innovation and passion."
©Angel Quintana, Inc.