Angel Quintana, Inc. | Holistic Fashionista

{Angel TV} 5 Business Tactics that are So Last Season

When I first started my business, I was mirroring what all the industry leaders were doing, but

turns out when I tried their tactics I never got any business. It wasn't until the rebel in me starting yearning to break-free that I decided to go against the grain and play by my own rules.

These are the 5 business tactics that I found not only to be ineffective, but degrading and annoying! If you are trying to get new business or build your tribe with one of more of these tactics, I'd like to help you find better solutions that represent your brand in a more authentic manner. Let's work together!

1. Pop-up Opt-in Boxes:
A very annoying tactic to build your Facebook tribe or newsletter list. I see this all the time and it's got to stop! Having an opt-in box in your sidebar or a button some place where your reader can simply learn more will suffice. Turns out that most people visiting a website just want the quick answer and will move on. However, if the reader connects with YOU, he/she will be looking through your website to find out how they can learn more or hire you. Let your audience do a little searching to find what they are looking for. Give them the benefit of the doubt that they've visited a website before and knows how to find an opt-in box IF that is what they want. Refrain from this aggressive list-building tactic.

2. Hard Selling:
A sales tactic that basically undermines your audience-- acting as if they can't make a decision for themselves. Hard selling is actually insulting and frankly, rather manipulative. If you want loyal clients and customers hard-selling should NOT be a tactic you use. People don't appreciate it and if they are 'convinced' into buying something, they will usually regret it and there is nothing worse than having an unhappy client spreading their opinions about you to their friends and family. Transform your selling into good branding and your clients will naturally want to learn more, buy more, and sign up for all your products and programs.

3. Wearing a Suit:
A masculine business tactic that was once in vogue, but today, it's dated. Wearing a suit used to command attention, but today it just feels a little stuffy. Depending on what you are selling in your business, perhaps a suit is still necessary, but truly what you wear should merely be a representation of what your brand stands for. If your clothes match your brand then you are all good. When you are trying to be something you are not, it's like a stinky cologne-- no one likes that smell. Inauthenticity can be spotted a mile away.

4. Self-Promotion on Facebook:
A marketing tactic that comes off desperate when you are asking others for business. Self-promotion is necessary in small business, but telling all your friends, family, and potential clients that you have time available for a free consultation or asking them to signup for your program, just isn't effective, especially on Facebook! It makes you look like you have too much time on your hands or that you don't really know what you're doing. Inviting potential clients to an event, teleclass, or to watch your new video is much more effective. Let your products sell themselves with good branding and content. Don't have an attractive brand that solves an urgent problem? Schedule a time to chat with me.

5. Long Sales Pages:
I get it. You need a bunch of 'keyword' rich content in your ridiculously long sales pages so google can find your page and hopefully make you a ton of sales.... But is your sales page really generating the kind of sales you hoped for? Sales pages are outdated. No one likes to read and scroll down to read basically the same thing said in a slightly altered way only to have the standard, 'money back guarantee' clause, a price crossed out with a deal that expires in 24 hours, and a bunch of testimonials that you might have purchased from Fiverr.com at the end. Ditch the long sales page and just keep it simple. If what you are offering is what your customer truly needs, they will be able to decide that in a few paragraphs or a well conducted video. Save the money you'd spend on a copywriter and just be real.... SHORT about it.

"Angel Quintana is the founder, editor-in-chief of Holistic Fashionista, a brand dedicated to helping the Leading Lady look and feel impeccable as she jet sets around the world in style. She is a recognized industry leader mentoring heart-centered trendsetters of tomorrow in designing a signature system to support them on their path to success with innovation and passion."

©Angel Quintana, Inc.

{Angel TV} 3 Ways "Free" Is Hurting Your Business and Heart

In this video I share with you 3 ways to remedy giving away things for free. Perhaps you have a free goodie on your website, not paying an assistant, or you are giving away your time away for free.

Make a list of every time you do things for free, this includes your time.

1. Pay a Staff.
You need someone to help you grow your business and you need to hire someone to help you

2. Raise Your Rates
Raising your rates is a directly proportionate to how valuable you think your products/services are to your clients. If you think you'll lose clients with your new higher rate, you are inviting NEW clients into your business.

3. Get Rid of "Free"
When you give things away for free you are undervaluing yourself. That is where the entrepreneur's struggle come from. Stop giving things away for free and watch the roller coaster ride dissipate.

Love + Success,

©Angel Quintana, Inc.

"Angel Quintana is the founder, editor-in-chief, and creative director of Holistic Fashionista, a brand dedicated to helping the busy woman entrepreneur look and feel impeccable as she jet sets around the world in style. She is a recognized industry leader mentoring heart-centered trendsetters of tomorrow in designing a signature system to support them on their path to success."

{Angel TV} 3 Income Strategies to Ease the Entrepreneur's Struggle

When you are still in your infancy stages of business and cash flow is an issue, it's hard to grow your

business when you are always worried about money. This also hurts you in the long run, because that desperation lowers your money vibration which makes attracting money into your business extremely difficult.

So here are the 3 Income Strategies to Ease the Entrepreneur's Struggle of getting money in the door without sacrificing your long term goals. Implement these strategies into your business model, and you will change you financial outcome instantly.

Income Strategy #1: Instant Cashflow/ Safety Money

The Instant Cashflow strategy is the easiest way you can bring money into your business or life in a matter of weeks. This strategy is all about feeling safe and secure, which we all want, especially with out money. You need regular money coming in each month so you don't have to feel worried, desperate or fear that your car payment won't be sent in on time or that your rent is going to be late. Making sure your bills are paid on time and that you still "have a life" is a very crucial step in growing your business. Don't let having "no money" prevent you from not being able to grow your business. Get a part-time job, or better yet book 2-3 workshops each money (every month!) to assure your safety money is taken care of.

Income Strategy #2: Signature Product or Service

The Signature Product or Service strategy is your main offering to your customers and clients. Having too many products or services on your menu may confuse your potential clients while you are still growing your business. Having a main "signature" program/product makes it a no brainer for them and better yet it makes it simple for you especially when you are out and about, perhaps at a networking event. You have the ability to think very clearly about the one offering you have that positions YOU as the expert to solving their product. Often, entrepreneur's fall in love with the "bright shiny object" syndrome which can be lethal. We think MORE is MORE, when actually More is More Confusing. Keeping your products and services to a minimum when your business is still in its infancy stages will make making money so much easier and faster!

Income Strategy #3: Long Term Plan

You Long Term Plan is absolutely one of the most crucial strategies in your business income strategies. Without a long term plan you'll be swimming around in circles wondering why your Net Income isn't increasing or why you're feeling a little bored in your business. However, a long term income strategy can be the most difficult to implement because time is of the essence. You have to put aside time every single week, and I mean a minimum of 5 hours per week to work on your long term goals. This might mean you have to reduce TV time or extra curricular activities for awhile. When you are a serious entrepreneur you know that your long term goals are actually your ticket to financial freedom. And yes you guessed it, your long term plan is usually the biggest money maker. If you currently don't have a long term plan in place, it's time to sit down with your journal and write it out. Then each week set aside time to work on them. Your bank account will thank you in the long run!

****Are you ready to create a signature product/service that will bring enable you to quite that part-time job or grow your business exponentially? See what others are saying about my Signature System Program and see if it's right for you.****

Love + Success,

{Angel TV} 10 Signs Your Business is About to Take Off

In this video you will learn my 10 signs you should be looking out for to find out if your business is about to boom! I realize there are probably numerous signs that one could lean towards when determining if their business is about to tip, but I have found that these ten are what I noticed in my own business.

1) You receive not-so-nice emails.

Disgruntled emails from anyone is annoying, but look on the bright side, it just means your business is about to tip. Hiring an assistant might resolve this problem altogether, but don't worry if one passes your path. There will always be rude people on your road to success. Always handle these with extreme professionalism (then talk to a friend to say what you really think!)

2) You receive extremely nice fan mail.

This makes business fun, exciting, and very motivating! Whether it's praise about your blog posts, replies to your ezine, fan page comments, or twitter replies, people are taking notice about what you're doing and speaking up! Keep up the good work and your business is on the verge of booming!

3) You have spoken on stage about your business.

At least once you have been on stage talking about your business. Talking on stage is the quickest way to grow you business. If you haven't got in front of an audience that needs what you have to offer, you might be on the slow track to growing your business. Book a speaking engagement and watch how quickly your business grows.

4) You've teamed up with other entrepreneurs.

You've done at least 2-3 joint ventures, meaning you and another business owner put your heads together to create a killer marketing plan, product, or other valuable collaboration to enhance your business. When people are reaching out to you to do JV partnerships, that's a real sign you are becoming in high demand.

5) You receive lots of friend requests, followers, etc.

You are becoming quite popular in social media and it shows by the amount of fans, followers, connections, and friend requests. Lots of new connections doesn't always equate success, but if combined with several of these other 9 signs, you are well on your way.

6) Your mailing list is growing quickly.

What once felt like a snail pace for visitors to opt-in to your mailing list, now feels like it has stamina. Either you have a really great free goodie or people are really resonating with your personality and brand. Whatever it is, be sure to build that relationship once they are on that list. Your tribe will continue to fall in love with you.

7) You notice a few copycats.

While noticing copycats in your industry might feel annoying at first, it's actually a compliment. It really just means that someone really likes how you present yourself, your products, and branding. Copycats are a sure sign your business is getting recognized.

8) You get clients by referral.

Back in the day you were knocking on a lot of doors, or even cold calling to get business, but now your business mostly comes from referrals. That means you are solving a problem that many people need solved, and what's even better is your colleagues, past clients, and friends know you are fantastic at your job.

9) You adore your brand.

Actually, you LOVE your brand. You love what you've created visually and spiritually-- because it represents you and your mission. Being in love with what you bring to the table and how that's shaping the world is a sure sign you're headed for success.

10) You come from a place of YES, but you know when to say NO.

It can be very seducing to get caught up in the bright shiny object syndrome, but when your business is about to take off you really don't have time for those kinds of distractions anymore. Knowing your long term goals will set you up for success, so long as you pick and choose which projects (and people) you believe are a perfect match for your business.

Love + Success,